It’s interesting that the broader airline industry, through its move to an offer and order approach, is now adopting many of the principles that Navitaire helped to pioneer with LCCs decades ago. There’s very strong logic to this move. Through a better understanding of the customer, traditional airlines can also now present a service bundle, or offer individual services, based on what travelers need and then administer the trip more simply than traditional industry data structures allow.
But as the industry pushes forward with Offers and Orders, how are LCCs planning to leverage technology to innovate and stay ahead? That is the focus of a major study that Navitaire and Amadeus recently organized with senior leaders from LCCs.
Technology supports new growth ambitions
One of the most frequently asked questions in our industry is ‘how will LCCs continue to grow as their traditional short-haul leisure markets become more mature?’ Various options have been explored,…