That’s why Amadeus undertook Travel Technology Investment Trends 2024, a major research study with 1,200 technology leaders from across the travel industry, including 100 airline leaders. The research benchmarks how airlines are placing their bets when it comes to digital transformation.
Let’s look at the findings.
Airlines told us they’re planning to increase investment in technology by an average of 13% year-over-year. While that’s a little less than airports, it’s a bit more than several other areas of the travel sector. Certainly, enough to make a real impact and push forward digital transformation.
It’s all about the experience
One of the most encouraging findings from the study was data on what airlines consider to be the biggest priorities in airline technology right now. Or, in short, ‘why’ are they making these investments?
With all the talk of modern retailing, you’d be forgiven for thinking revenue generation is priority number one. However, the top…