Gray Dawes Group appoints Sabre as exclusive global distribution

• Sabre Corporation (SABR, Financial) enters a multi-year exclusive partnership with Gray Dawes Group, enhancing its presence in key global markets.
• The collaboration leverages AI and automation to streamline operations on Gray Dawes’ YourTrip platform.
• This strategic alliance aims to expand Gray Dawes’ operations across the UK, Netherlands, North America, and Australia.

Sabre Corporation (SABR), a leading global travel technology company, has announced a significant multi-year partnership with Gray Dawes Group, one of the largest independent travel management companies (TMCs). This collaboration positions Sabre as the exclusive global distribution platform partner for Gray Dawes, aiming to enhance the company’s growth through cutting-edge AI-driven technology and automation.

Gray Dawes will integrate Sabre’s content through its corporate travel platform, YourTrip, which is powered by Atriis. This integration supports the company’s “Always On” service model, providing seamless access…