Sabre Corporation and Finnair have renewed their distribution agreement to cover both traditional content and Finnair’s New Distribution Capability (NDC) content, which will be rolled out from March 2023 in multiple stages, starting with 34 countries. Sabre-connected agencies and developers can now use Sabre’s Offer and Order APIs, Sabre Red 360 and GetThere to shop, book and service Finnair’s NDC content. The airline is the first European carrier to distribute its NDC content through Sabre and thousands of agencies are shopping, booking and servicing NDC content through the GDS in more than 130 countries. Finnair said it was excited to bring about “meaningful change” in the sector, while Sabre underlined its goal of creating a new marketplace for personalised travel.