LONDON and CAIRO, Egypt: Sabre Corporation SABR, a leading software and technology provider that powers the global travel industry today announced a new alliance with Red Sparrow Tourism Consultancy. The deal will give travel agents across Egypt increased opportunities to grow their businesses with Sabre’s intuitive technology.
Through the agreement, Red Sparrow will be licensed to represent and distribute the Sabre brand to travel agencies across Egypt. This will further amplify Sabre’s growing presence in Africa while giving agents enhanced access to Sabre solutions, including Sabre Red 360, which provides a full spectrum of bookable content through a customizable interface. Through Red Sparrow, Sabre-connected agents will also have access to a localized helpdesk in Egypt.
“We’re excited and proud to be combining Sabre’s advanced technology with our deep market support and expertise,” said Tarek Hefny, Country Manager, Red Sparrow. “With continued focus on further,…