Sabre Corporation, an IT company for the travel industry, and Oman’s Al Manal Travel, Tours and Cargo have signed a deal that will provide personalised travel experiences. During the multi-year agreement, Sabre Red 360 will use artificial intelligence to develop customized offers for Al Manal Travel’s customers. Al Manal Travel will benefit from Sabre’s Automated Exchanges and refunds to drive efficient operation. Ahmad Mustafa, General Manager of Al Manal Travel, says Sabre was chosen for their innovative technology and dedicated team. Sabre Travel Network Middle East’s Oman Country Manager, John Matthew, said Sabre constantly evolves its technology, helping agents to differentiate their offerings and create compelling travel shopping experiences.