Travel industry software and technology provider Sabre Corporation has appointed Guy Barnes to lead Sabre Hospitality’s sales in Europe. Barnes has more than 25 years’ experience in the travel industry and joins from IDeaS Revenue Solutions. In his new role, he will utilise Sabre’s SynXis platform and SynXis Retail Studio, which allows hoteliers to offer personalised guest experiences and increase revenue via retailing options. Barnes said his objective was to help hotels quantifiably improve their commercial performance, while optimising day-to-day operations management and driving long-term success. Last year’s acquisition of Nuvola has allowed Sabre to integrate task management and operations optimisation software into its offerings.