Sabre Corporation is introducing a new “offer and order” system to allow airlines to create more personalised content for customers.
The new Sabre Mosaic tech platform will use Google’s AI capabilities to increase the way that carriers can deliver individualised content to travellers, as well as selling more non-air travel products.
Airline association IATA has been developing offer and order technology standards during the past few years through its Dynamic Offers and One Order programmes.
These developments go hand-in-hand with the implementation of NDC (New Distribution Content) as part of the industry’s attempts to upgrade booking capabilities and move away from traditional PNR-based platforms.
Kurt Ekert, president and CEO of Sabre, said: “Sabre Mosaic is the culmination of our dedication to innovation in airline IT and active collaboration with our airline partners to enable the future of modern retailing.
“With the success we are already seeing with Sabre’s…