SABRE Corporation has released a new global travel industry study, ‘Mapping Travel’s New Normal’, which identifies prominent shifts in travel.
The wide-ranging study, highlighting the different areas of focus for airlines and travel agencies, involved both quantitative and qualitative research with 500+ decision-makers from these two sectors.
Participants from across 20 countries in EMEA (Europe, the Middle East and Africa), APAC (Asia Pacific) and the Americas, were questioned about the impact of the pandemic on their customers and their businesses, as well as the implications for the future of the travel industry.
Key trends identified by surveyed agencies include the importance…