This latest agreement further expands Sabre’s geographic footprint in Africa, following a recent distributor deal with SABRON Tech Ltd for key markets in East Africa.
LONDON and CAIRO – Egypt Sabre Corporation, a leading software and technology provider that powers the global travel industry announced a new alliance with Red Sparrow Tourism Consultancy. The deal will give travel agents across Egypt increased opportunities to grow their businesses with Sabre’s intuitive technology.
Through the agreement, Red Sparrow will be licensed to represent and distribute the Sabre brand to travel agencies across Egypt. This will further amplify Sabre’s growing presence in Africa while giving agents enhanced access to Sabre solutions, including Sabre Red 360, which provides a full spectrum of bookable content through a customizable interface. Through Red Sparrow, Sabre-connected agents will also have access to a…