GDS and travel technology provider Sabre Corporation has announced it has been selected by airline Virgin Australia to power its future NDC connection.
The airline will use Sabre’s NDC IT capabilities, together with its GDS to both create and distribute offers and customised NDC content.
Virgin Australia will deploy the technology to power its future retailing efforts across both direct and indirect channels.
The carrier will now be able to make real-time NDC offers accessible to travel buyers so they will be able to shop, book, and service Virgin Australia’s NDC air and ancillary offers with “speed and scalability”.
Its multi-pronged strategy is backed by an extensive suite of Sabre technology to help in its efforts to improve operational efficiencies, increase revenue opportunities, create tailored offers for travellers, and distribute those offers across the global travel marketplace.
“It was vital to us that we chose the right, future-focused technology partner to enable…