Sabre, a travel industry software and technology provider, has appointed Guy Barnes as head of sales for Europe for its hospitality sector. Barnes, who has more than 25 years’ experience in the travel industry, will aim to help hotels to improve their commercial performance and optimise their day-to-day operations by enabling them to expand their revenue streams through a memorable and personalised guest experience. Sabre’s SynXis platform is noted for its SynXis Retail Studio, a solution that allows hoteliers to sell anything during the booking process, while the acquisition of Nuvola, a task management and operations optimisation software, paved the way for Sabre to integrate a new way of fulfilling sales into daily operations with its SynXis Operations Studio.