Global travel tech developer Sabre Corporation and online business travel firm Serko Ltd released their joint 2025 report State of AI in Corporate Travel: Unlocking Opportunities, Overcoming Challenges.
Released today, 2nd April, the study is based on a survey of over 300 North American travel managers at companies with over $50 million in revenue.
The report sheds light on how artificial intelligence (AI) and generative AI (genAI) are reshaping the business travel landscape, and where organizations are still falling short.
Serko cofounder and chief executive Darrin Grafton said: “The study’s results are clear: while AI adoption in corporate travel is high, success isn’t guaranteed. Yes, 90 percent of travel managers say they’ve implemented AI or genAI, but too many are still hitting roadblocks. Whether it’s poor implementation, a lack of internal capabilities, or limited partner support, these challenges are preventing organizations…
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