Pay-by-bank provider Trustly has launched a partnership with travel technology company Sabre Direct Pay.
The collaboration, announced Tuesday (May 13), is designed to bolster payment solutions for U.K. and European travel agencies, letting Sabre offer direct bank payments to travel providers. Sabre will also recommend Trustly’s technology to its customers.
“Sabre partnering with Trustly reflects a growing trend within the travel sector to embrace new payment innovations,” the companies said in a news release.
“Trustly recently announced that UK holidaymakers were increasingly opting for an alternative to cards in January, and spent 230% more year-on-year on holidays, using the secure account-to-account payment technology.”
PYMNTS Intelligence has worked with Trustly on research showing that while pay by bank represents a largely untapped opportunity, the proper incentives could lead to widespread consumer adoption.
That report, titled “What…
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