Adding Interstitial Ads to Your Mobile App

At the end of January 2024, Dunkin’ deployed an interstitial ad featuring its “totally crushable” Cupid’s Choice Donut, a heart-shaped treat filled with Bavarian Kreme and topped with strawberry-flavored icing and red and pink sprinkles, as well as the heart shaped Brownie Batter Donut. And, through February 21 of that year, all of Dunkin’s favorite filled donuts, including Boston Kreme and Chocolate Creme, were made in a festive heart-shape shell.  

Another example came from McDonald’s, which interestingly used the format to educate users  about new app features, such as how to add payment for mobile orders. And lastly, Uber recently promoted its new subscription program with interstitial ads.

Clearly, Dunkin’,…