Bridging the Gap: How Betsy Seiler is Uniting Marketing, Operations & Technology at Jack in the Box

Betsy Seiler, Director of Menu Operations & Pricing at Jack in the Box, recently received Hospitality Technology’s Top Women in Restaurant Technology Innovator Award at MURTEC 2025: Experience Matters. 

Seiler’s journey into restaurant technology wasn’t a traditional one. Starting in supply chain management, where she ran a distribution center, she quickly discovered a passion for process improvement and building systems that empower teams. 

Empowering Teams & Breaking Silos

Seiler’s leadership style emphasizes mentorship and cross-functional collaboration, ensuring marketing, operations, and technology teams work seamlessly. “Mentorship has been a huge influence on my career,” she says, encouraging others to seek diverse…