Choice also celebrated reaching the Ascend Collection’s milestone of over 400 open properties worldwide by unveiling a new logo that honors its pioneering legacy as the first soft brand and its commitment to unique, personalized guest experiences.
Hotel owners also learned about Choice Hotels’ ambitious ongoing investments to develop and implement cutting-edge capabilities. These initiatives include empowering franchisees to manage rates more flexibly, driving occupancy from small-to-mid-sized companies through a self-service travel management platform, enhancing AI-ready digital marketing to attract and retain guests, and introducing an…
Stay Ahead with Travel Trade Today — AI News That Matters
Get curated travel AI insights — choose the newsletters that matter to you.





























