Duval County hotel business steady in March

Duval County’s tourism industry was steady in March amid events including The Players Championship, AAU college hockey, a Spartan Race, Monster Jam and spring break travel bringing an annual surge in visitors along with conference and transient business.

Countywide hotel occupancy reached 74.9%, a slight increase of 0.1% over last year. Room demand rose 1.9%, supported by a 1.8% increase in new hotel supply.

The average daily rate was $131.97, up 1.1%, and revenue per room increased 1.2% to $98.88.

Overall room revenue in March topped $59.3 million, a 3% gain. 

Four out of six areas – Arlington, Beaches, airport and Southside – saw occupancy rates…