Events Tourism Still Has Untapped Potential

Events tourism has become a cornerstone of Cardiff’s hospitality scene, and there’s every reason to be optimistic about its continued growth.  

For hotels like The Parkgate, located right next to the Principality Stadium, the benefits are undeniable. Rugby matches during the Six Nations, major concerts, and other high-profile events draw thousands to the city, filling hotels, restaurants, and bars to capacity. But while these events already bring significant economic gains, I believe…