The hospitality industry in the Gulf Cooperation Council (GCC) region is set for a transformative year in 2025. Several trends, including immersive storytelling, event tourism, a shift towards middle-market hospitality, the rise of branded residences, innovative food and beverage services, and the emphasis on local talent recruitment, are expected to shape the sector’s future.
In 2024, Riyadh led the region with the highest average daily rate (ADR) at $290, followed by Dubai at $221 and Kuwait City at $192. Abu Dhabi led in occupancy rates, achieving 85 percent,…






















