AI-Powered Revenue Management Boosts Group Sales Teams

AI is driving hotel operating solutions in increasingly specific areas, one example being revenue management for group business. LODGING spoke with Maricarmen Cadenas, solutions engineer—the Americas, IDeaS Revenue Solutions, regarding the distinct advantages of this sophisticated type of revenue management tool.

Time Savings
Group sales teams who leverage an AI-powered RMS gain back time to focus on building relationships with event planners and tailoring proposals. “With the help of an advanced RMS, sales and revenue leaders can evaluate opportunities, confidently determine their strength, and accelerate negotiations,” said Cadenas. “Automation also accelerates multiday and alternative-date negotiations, allowing teams to handle more complex group business with greater efficiency.”

Key Points

• Organization: IDeaS Revenue Solutions (parent company)
• Person: Maricarmen Cadenas, Solutions Engineer – Americas
• Location: The Americas (specific city not mentioned)
• Property/Brand: Not mentioned
• Strategic Topic: AI-powered Revenue Management for Group Business
• Solution: AI-powered Revenue Management System (RMS)
• Market Context: Lodging industry trends and practices
• No specific data points (no numbers, percentages, dollar amounts, attendance figures) mentioned in the article

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