Cendyn Launches AI Connect Distribution Channel for Direct Booking Visibility

Cendyn, a global integrated hotel technology and services company, has launched Cendyn AI Connect, a new distribution channel within the Cendyn DMP designed to distribute hotel Availability, Rates, and Inventory (ARI) directly into AI search platforms. The solution leverages a Model Context Protocol (MCP) to enable hotel direct booking rates to be visible in AI search results.

AI Search Platform Integration

Cendyn AI Connect integrates with major AI search platforms including ChatGPT, Claude, and Gemini. The new distribution channel represents a strategic market shift toward AI-driven search functionality, positioning hotels to capture visibility in this emerging booking channel. The solution was developed in partnership with DirectBooker.

Strategic Market Positioning

The initiative addresses the growing adoption of AI search tools by travelers and the need for hotels to maintain direct booking visibility beyond traditional online travel agencies and metasearch platforms. By pushing ARI data directly into AI search platforms through the MCP, Cendyn enables hotels to compete for bookings at the point where consumers are increasingly beginning their search process.

Key Points

• Launch Date: 12.1.2025
• Organizations: Cendyn (global integrated hotel technology and services company); DirectBooker (partnership organization)
• Solution Name: Cendyn AI Connect
• Parent Platform: Cendyn DMP
• Technology Used: Model Context Protocol (MCP)
• AI Platforms Integrated: ChatGPT, Claude, Gemini
• Data Type Distributed: Availability, Rates, and Inventory (ARI)
• Primary Function: Distribution of hotel direct booking rates into AI search results

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