The combination of artificial intelligence (AI) and robotics has made its way into the hospitality sector. Javier García Cuenca, vice-president of Magic Costa Blanca hotels and president of Spain’s Hotel Technology Institute (ITH), says that the transformation started on the corporate side, with the most tedious aspects of running and managing a hotel. For example, there are now digital agents to help with organizing macro-events, sending out emails, contracting catering staff and monitoring lists of attendees.
But the shift is spreading to other areas of the hotel industry more visible to customers, from autonomous cleaning robots that detect dirt buildup to check-in avatars on screens positioned at hotel entrances that provide…
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