Cloud technology, automation, and guest-facing technologies are transforming hotel operations and guest experiences in 2023. According to hotel tech provider SiteMinder, hotel technology includes systems such as online distribution technology, revenue management technology, website and SEO technology, and guest-facing technology. Cloud technology is a dominant force in hotel technology, offering benefits such as cost-effectiveness, time-saving, security, processing power, staff collaboration, and data analysis. Guest-facing technology directly affects guests’ experiences, and hotels need to meet the expectations of travelers to provide unique experiences and the simple things done right. Flexibility in bookings, virtual front desks, blended travel, and automation technology are some of the hotel trends prevalent in 2023. ERP systems can manage hotel activities such as accounting, project or workforce management, and supply chain. Chatbots and mobile apps can offer quick and contactless experiences that provide personalized offers and promotions. Communication platforms enable cross-department communication to respond to guest requests more efficiently, providing an improved guest experience. Technologies have facilitated easy communication, and the Internet has enabled businesses to market their products and services globally at low costs, tailoring to the needs of customers.