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Most properties already capture some incremental revenue through early check-in, late check-out, room moves and add-ons such as parking, breakfast or spa. The challenge is scale, timing and relevance. Oaky’s value proposition has centered on automating the creation and delivery of these offers with a hotel-friendly workflow.
Plusgrade Acquires Oaky to Create Unified Hotel Upsell Platform
Plusgrade, a leader in ancillary revenue solutions for the travel industry, has announced its acquisition of Oaky, a prominent guest engagement and upsell platform. This strategic move aims to establish a unified, comprehensive platform for hotel upsells.
The acquisition brings together Plusgrade’s expertise in ancillary revenue with Oaky’s established guest engagement and upsell capabilities. The combined entity is designed to offer hotels a more robust and integrated solution for maximizing revenue through guest upgrades and add-on services.
This integration is expected to provide hoteliers with enhanced tools and capabilities to personalize offers, streamline the upsell process, and ultimately improve the guest experience while driving incremental revenue. The focus is on creating a seamless workflow for hotels to manage and optimize their upsell strategies.
The newly combined platform will leverage the strengths of both companies to deliver a powerful solution for the hospitality sector. This development signifies a significant step towards a more consolidated approach to hotel ancillary revenue management.
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