Fenwick represented Sojern, an AI-powered marketing platform built for hospitality, in its acquisition by RateGain (NSE: RATEGAIN), a global provider of AI-powered SaaS solutions for the hospitality and travel industry. The transaction brings together two complementary forces in travel technology, RateGain’s expertise in Martech, revenue optimization and distribution with Sojern’s demand generation and traveler engagement capabilities, to create one of the most comprehensive AI-powered growth platforms, serving 13,000 customers in the Americas, Europe, Middle East and Africa, and Asia Pacific. More information can be obtained from Sojern’s announcement.
Key Points
– Organizations involved: Sojern (acquired), RateGain (acquirer)
– Key people: Fenwick (transaction team)
– Specific locations: Not explicitly stated
– Properties and brands: Not mentioned
– Strategic topics discussed: Integration of Sojern’s demand generation and traveler engagement capabilities with RateGain’s Martech, revenue optimization, and distribution expertise
– Named solutions: Sojern’s AI-powered marketing platform, RateGain’s AI-powered SaaS solutions
– Market context: Not mentioned
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