
Attention, hotel marketers! Big news from Google Ads – starting January 2024, they’re putting a stop to responding to multicall requests within hybrid setups. This move is part of Google’s shift from waterfall to real-time bidding auctions for publisher apps. Let’s break down what this means and why it matters to you.
The End of Multicall Requests in Hybrid Setups
Multicall requests, where multiple ad calls are…
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