RateGain Travel Technologies has created a single global entity operating under the Sojern brand by bringing together Adara and Sojern. According to the company, the consolidation will result in the world’s largest and most comprehensive source of travel intent data available on the market. Travel intent data refers to the signals that indicate a person is considering a trip — sometimes where, when and with what likelihood of booking — and serves as the fuel for targeted marketing activity. The unified platform is designed to deliver predictive traveller insights and activate campaigns across multiple channels, connecting intent signals with media delivery and performance. RateGain frames…
Key Points
– Organizations involved: RateGain Travel Technologies (parent of Sojern and Adara)
– Key people: Not explicitly named in the article
– Specific locations: Not mentioned in the article
– Properties and brands: Sojern (parent), Adara (acquired)
– Strategic topics discussed: Creation of a unified global entity, travel intent data, predictive traveler insights, campaign activation across multiple channels
– Named solutions: Not explicitly named in the article
– Market context: Not mentioned in the article
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