RateGain Unites Adara & Sojern for Global Travel Data Platform

Home » TRAVEL NEWS » RateGain Travel Technologies Limited Combines Adara and Sojern to Launch Global Travel Data Powerhouse

Published on March 4, 2026

RateGain Travel Technologies Limited has announced the strategic consolidation of Adara and Sojern into a single global entity under the Sojern brand. This move aims to create a unified platform delivering the world’s most comprehensive travel intent data, enabling travel and hospitality brands to leverage predictive insights and optimize marketing strategies at a global scale.

The integration merges the data, technology, and talent from both organizations into a single platform. By combining Adara’s travel data analytics with Sojern’s existing capabilities, the new entity will offer unparalleled insights into consumer travel behavior and preferences.

Key Points:
– Organizations involved: RateGain Travel Technologies Limited (parent), Adara (subsidiary), Sojern (subsidiary)
– Key people: Not explicitly mentioned
– Specific locations: Global (no specific city or country mentioned)
– Properties and brands: Sojern (new brand, successor to Adara and Sojern)
– Strategic topics discussed: Consolidation of travel data and analytics capabilities, predictive insights, marketing optimization
– Named solutions: Unified platform delivering comprehensive travel intent data, predictive analytics tools
– Market context: Travel and hospitality industry, travel intent data market, marketing strategy optimization

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