Standing Ovation
2024 also marked the first full year of using Ovation, a guest feedback tool. “In 8 years of running this brand, we had 18,000 Google reviews. In the first three months of using Ovation, we had 20,000 reviews come through Ovation. “We responded to 100% of them. Last year, OCS had 64,000 reviews, averaging 4.6 out of 5.
“I think we’re providing something different, and people recognize it. They’re happy with it.”
Speaking of difference: Even though it is a fast-casual concept, Original ChopShop is not “scoop and serve” as the guest walks the line. Guests order at the counter, and team members bring orders to the table. “Our brand’s attributes, including the service model, allows us to be one of…
