Hyatt Centric, the trendy midscale lifestyle brand from Hyatt Hotels, is set to grow its global footprint by 50% by 2028, with plans to open over 35 new properties worldwide. This follows successful launches in cities such as Cairo, Shanghai, San José, and Santo Domingo in 2024.
A major focus for Hyatt Centric will be Asia Pacific, where the brand expects to increase its presence by more than 75% over the next three years. The expansion comes in response to the growing demand for stylish, modern hotels that appeal to Millennial and Gen Z travellers. These properties offer vibrant designs, sophisticated furnishings, and social spaces.
Emily Wright, vice president and global brand leader for Hyatt’s Classics & Essentials Portfolios,…
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