IHG unveils enhancements to four Greater China upper-midscale brands

IHG Hotels & Resorts has rolled out targeted enhancements to its four upper-midscale brands in Greater China, namely Atwell Suites, EVEN Hotels, Holiday Inn, and Holiday Inn Express.

This initiative is designed to deliver high-return solutions and efficiency for hotel owners while catering to a diverse range of guest preferences and market needs.

IHG Greater China chief development officer Kent Sun said: “China’s hospitality industry is entering a new era of structural transformation and quality-driven growth.

“With the upper-midscale segment expected to double in size over the next decade, owners are demanding smarter investment models with lower barriers, proven operations, and steady returns. Through this strategic…