India’s Hotel Boom Expands into Untapped Markets

Skift reported last year that the hospitality boom in India was being driven by smaller cities. Now the industry is going even further afield. 

This week, IHG Hotels & Resorts signed a Holiday Inn Express-branded hotel in Uttar Pradesh’s Hapur, a city without any significant presence of branded hotels. It is expected to open in 2027 with 120 keys. 

“With its location along National Highway (NH) 9 and connectivity to key business hubs, the hotel is well-positioned to cater to both business and leisure travelers,” said Sudeep Jain, IHG’s managing director for Southwest Asia. 

Indian hotel chain Sarovar Hotels is also looking at the expanding highway network in…