Inside Jollibee, City Barbecue, and Blaze Pizza’s Personalization Strategies

What does personalizing the guest experience mean for a restaurant brand?

Ask three restaurant operators, and you’ll get three distinct yet complementary answers. Personalization today is about more than just discounts—it’s about creating memorable interactions that keep guests engaged and coming back.

At MURTEC 2025, Experience Matters, three top restaurant technology leaders shared how they’re harnessing data, enhancing guest engagement, and building loyalty through personalization in the MURTEC University session, Personalizing the Guest Experience. 

Featuring:

• Kevin Bentley, Head of Technology NA, Jollibee Foods Corp.
• Bryan Myers, CIO, City Barbecue
• Chris Demery, CTO, Blaze Pizza

Defining Personalization Across Brands

For Jollibee…