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Wendy’s menu innovations include next week’s launch of Frosty Fusions.
Behind the scenes, Wendy’s continued to enhance personalization features, including the ability to deliver each customer digital messaging that is most relevant to them.
These investments are paying off, driving improvements across app engagement metrics. In Q1 the brand’s conversion rate “reached an all-time high” and digital mix surpassed a record 20+% of total sales, Tanner added.
In Q1…
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