InterGlobe’s lifestyle hotel brand Miiro expands its Europe footprint with 15 hotels

Mumbai: InterGlobe Enterprises‘ lifestyle hotel brand Miiro, launched last year, now has 15 assets across Europe and is seeing encouraging traction, group managing director Rahul Bhatia said.

“We picked up a portfolio… We currently have 15 assets internationally,” Bhatia said. Although InterGlobe partners with Accor in India, he said: “We decided we wanted to launch our own brand,” to pilot independently.

The 15 international assets of Miiro, wholly-owned by InterGlobe Enterprises UK, includes one managed by Sheraton in Amsterdam.

Under the Miiro brand, InterGlobe has built a curated portfolio of more than 2,100 rooms across key European cities – including London, Paris, Barcelona, Vienna and Budapest – through strategic acquisitions…