Irish Hotels Thrive Amid Declining Inbound Tourism

Dublin, Ireland — August 14, 2025

In short: Dublin hotel occupancy hit 84% in 2025, with ADR at €174 and RevPAR at €146.

Dublin Hotel Market Resilience

Dublin Hotel Market Resilience
According to the Irish Hotel Sector report, Dublin’s occupancy rate remained strong at 84% in 2025, while regional Ireland saw 72% occupancy. The average daily rate (ADR) was €174 in Dublin and €168 regionally, resulting in a RevPAR of €146 and €121 respectively. Inbound tourism declined by 3% year-over-year, but day-to-day spending by overnight visitors remained robust.

Key Details

• Occupancy Rate: Dublin at 84%, regional Ireland at 72%.
• ADR: €174 in Dublin, €168 regionally.
• RevPAR: €146 in Dublin, €121 regionally.
• Inbound Tourism Change: Declined by 3% in 2025.

What Travel Professionals Should Know

TMCs and hotel sales teams managing corporate accounts in Dublin should focus on leveraging the strong occupancy rates and high ADR to optimize inventory strategies. The decline in inbound tourism suggests a need to emphasize unique local experiences and value-added services to maintain revenue per available room (RevPAR). The data indicates that while overall tourism is down, the Irish hotel sector’s resilience can be capitalized on through targeted marketing and operational efficiency.

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