What’s going on here?
Tourists are flocking to Japan for the upcoming Golden Week, pushing hotel rates up by 16%.
What does this mean?
Golden Week, a major holiday in Japan, is approaching, and foreign bookings are driving up hotel prices. On April 26, foreign tourism spiked, with 36% of bookings coming from international guests, a significant jump from 11% last year. The average hotel rate in Japan soared to 19,269 yen, a 16% increase compared to 2024. Osaka leads with a 35% rate hike. A survey of 57 hotels shows this is a national trend, with about 80% of them benefiting from the demand spike. A Tokyo business hotel even doubled its price to 42,000 yen per night. The surge in visitors has tightened the market, with vacancy rates…
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