The market for influencer marketing reached a valuation of $21.1 billion in 2023, according to Statista. Brands and businesses are carving out marketing budget and freebies for influencers more than ever, typically as a strategy for driving brand awareness and, in some industries like consumer product goods, for sales (“use code HEATHER for 20% off your first order!”).
Hotels and the ROI of influencer marketing (at least in terms of dollars and cents) have…
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