DUBAI, UAE — Free hotel breakfast coffee, a long-standing hospitality staple, may soon become a luxury rather than an expectation, warns Orbis Coffee CEO Justin Clarke. With global green coffee prices reaching record highs, Clarke predicts that hoteliers will struggle to continue offering complimentary coffee without significant cost-cutting measures or a shift in sourcing strategy.
A review of the latest market trends shows that Arabica coffee futures have skyrocketed over the past year,…
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