“MasteryX is more than just a conference — it’s a launchpad for the future of hospitality technology,” said Brian Kirkland, Chief Information Officer, Choice Hotels International. “By upskilling our engineers in AI and emerging tech, we’re ensuring that Choice Hotels remains a leader in innovation, continuously delivering smarter, more efficient solutions for our franchisees and guests. Mastery is part of our innovation culture, enabling us to provide reliable, cutting-edge tools designed to help owners generate strong returns on their investments and help them run their businesses with the ease, control and flexibility they seek.”
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