Standard Hotels Heads to Brussels This Spring

Following the successful launches of the Standard, London in 2019 and the Standard, Ibiza in 2021, the hotel brand is set to unveil its latest European outpost this spring in the heart of Belgium’s capital: the Standard, Brussels.

Part of the ZIN redevelopment project in Brussels’ Northern Quarter, the project reimagines the former World Trade Center into a dynamic mixed-use complex with residential, office, and hospitality components. The Standard, Brussels anchors the transformation with 200 guestrooms and a playful, design-forward identity rooted in the city’s architectural legacy.

The hotel’s creative direction is a collaboration between the Standard’s in-house team, led by chief design officer…