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The U.S. ‘Drip Pricing’ Law: What It Means to the Global Hotel Industry – By Chethan Salian – Image Credit Cendyn
About one year ago, the state of California passed two bills that introduced significant changes for the state’s hotel industry. By mid-May of 2025, the United States will implement a similar, comprehensive law that will affect hoteliers around the globe.
What does this mean for your hotel? Transparency in hotel pricing will no longer be best practice — it will become the law when advertising and accepting reservations from U.S.-based consumers. On May 12, 2025, the U.S. Federal Trade Commission…
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