Hotel giant Starwood is making a strong comeback, marking one of the most exciting developments in the hospitality industry. Barry Sternlicht, CEO of SH Hotels & Resorts and founder of Starwood Capital, has revealed his intention to revive the Starwood Hotels brand, which was acquired by Marriott in 2016 for $13 billion. This revival marks not only the return of a historic name but also a strategic realignment in the global luxury hotel market.
A move with historic…
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