Predicted trends for the global hospitality and tourism industry include unique hotel experiences, the rapid growth of wellness tourism, and influencers emerging as the new travel agents.
In its 17th edition, the annual Hospitality Trends Report, produced by af&co. and Carbonate, forecasts the biggest influences in food, beverage, hotels, travel, marketing and social media that will shape the hospitality industry this year.
These include:
- Creating specialised wellness offerings and targeting niche markets: Global wellness tourism is now worth $651bn annually and is projected to grow another 16.6% by 2027 (Global Wellness Institute).
- Unique hotel experiences: Travellers will continue to seek “immersive” activities and unique…

























