Korean Tourism Organization Completes MICE Roadshow in the Philippines

The Korean Tourism Organization (KTO) concluded its Korea Meetings, Incentives, Conferences, and Exhibitions (MICE) Roadshow across two Philippine cities on Thursday. The initiative brought together travel industry stakeholders to promote South Korea’s MICE capabilities and regional tourism offerings ahead of a major international event scheduled for the region.

Roadshow Venues and Participation

The roadshow was held at two locations: Fairmont Makati in Manila on Tuesday and Radisson Blu in Cebu on Thursday. The Manila event attracted 250 key travel industry players, while the Cebu edition drew 150 participants from the travel sector.

Strategic Focus and Timing

The roadshow was strategically timed to promote Korea’s MICE offerings in advance of the 2025 Asia-Pacific Economic Cooperation (APEC) Summit, scheduled to be held at Gyeongju, Gyeongbuk. This positioning allowed KTO to leverage the international attention surrounding the summit to showcase Korea’s capabilities as a MICE destination to Philippine travel professionals and potential event organizers.

Key Points

• Organizations involved: Korean Tourism Organization (KTO)
• Specific locations: Fairmont Makati (Manila); Radisson Blu (Cebu); Gyeongju, Gyeongbuk (2025 APEC Summit host venue)
• Attendance figures: 250 key travel industry players in Manila; 150 in Cebu
• Event dates: Tuesday (Manila); Thursday (Cebu)
• Strategic initiative: Promotion of Korea MICE offers and regional tourism for 2025 Asia-Pacific Economic Cooperation (APEC) Summit

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