SINGAPORE, Feb. 18, 2025 /PRNewswire/ — Thailand is enjoying the global spotlight following the season premiere of the popular HBO show ‘The White Lotus’. For the island of Koh Samui in particular, the series’ main shooting location, Agoda noted a 12% increase in accommodation searches. Interest from the United States grew by 65% compared to last month’s average.
The search increase from the United States sees the market enter Koh Samui’s inbound top five based on accommodation searches made on Agoda. With the US replacing Malaysia, the top international markets searching for travel to Koh Samui in the past two days are now all from the West: Israel, Germany, France, United States, and United Kingdom, respectively.
After the previous two seasons of ‘The White Lotus’ were reported to have a positive effect on the tourism sectors of Hawaii and Sicily, respectively, the Thai government and Thailand’s tourism…
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