Singapore’s HunttheMouse Returns with Agoda Sponsorship
Singapore’s popular treasure hunt, HunttheMouse, has made its return, with Agoda stepping in as the principal sponsor. This island-wide event is designed to offer participants an engaging experience, featuring a thrilling hunt for hidden "mice" and the chance to win cash prizes and Agoda hotel vouchers. The initiative primarily aims to stimulate local tourism and provide crucial support to Singaporean businesses, aligning with the broader "SingapoRediscovers" campaign.
Event Mechanics and Schedule
Integrated with the Singapore Tourism Board’s (STB) Digital Travel Fair (DTF), HunttheMouse operates by releasing clues every Friday at 11 AM. This year’s hunt commenced on October 16th and is scheduled to conclude on November 20th, spanning a total of six weeks. Participants are tasked with deciphering these clues to locate physical "mice" strategically placed across various locations throughout Singapore. Once a "mouse" is found, players use their mobile phones to scan it, progressing through the game. The Digital Travel Fair itself is accessible until November 29th.
Driving Local Exploration and Economic Support
The collaboration between HunttheMouse, Agoda, and the STB underscores a strategic effort to encourage domestic travel and bolster the local economy. The treasure hunt encourages residents to explore a diverse range of places of interest, from prominent landmarks like Changi Airport, Jewel Changi Airport, Gardens by the Bay, and Sentosa, to various local businesses. This expansive geographical reach ensures participants engage with a broad spectrum of Singapore’s destinations. By offering attractive incentives like cash and Agoda hotel vouchers, the event provides a fun and rewarding way for residents to discover hidden gems and support local enterprises, complementing the offerings available through the Digital Travel Fair.
Key Points
- Clues released every Friday at 11 AM.
- Hunt period: October 16th to November 20th, 2020.
- Duration of the hunt: 6 weeks.
- Digital Travel Fair runs until November 29th.
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