The 2025 Sustainable Travel Survey from hotel booking platform Agoda has ranked Asia’s most sustainability-conscious travellers, with those from the Philippines in the top position – 86% of Filipino travellers stated that sustainability is important in their travel choices for 2025, while travellers from India (82%), Taiwan (80%), Malaysia (80%), and Vietnam (77%) follow in the top five.
This survey, which gathered responses from over 6,000 participants across 11 Asian markets, highlights the shifting trends in sustainable travel in Asia, with a growing focus on authentic and purposeful tourism, as well as off-peak travel.
The survey found that the majority of Asian travellers (68%) consider sustainability when planning their trips for 2025. However, less than one in ten (8%) travellers ignore sustainability in their travel decisions. In contrast, a higher percentage of respondents from Hong Kong and Japan – 21%…
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