SINGAPORE – Women travelers are becoming an increasingly powerful presence in the travel industry, making 82% of travel decisions worldwide. Reflecting this growing influence, Agoda recently unveiled the top women’s travel trends in Asia revealing that women across Asia are charting a different course than their male counterparts when it comes to holiday plans.
From a stronger appetite for new destinations to a preference for traveling with family and friends, women travelers are reshaping travel preferences in ways that are directly influencing the hospitality landscape. As Agoda celebrates 20 years of empowering hoteliers to stay ahead of changing travel trends and guest expectations, these insights serve as a timely reminder for hoteliers of the need to constantly adapt to an increasingly dynamic and diverse market.
According to Agoda’s latest report, 60% of women in Asia prioritize exploring lesser-known and culturally immersive destinations. Indian and Indonesian women are…
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